One&Only and Diageo Reserve present lifestyle experiences

"This is an exciting collaboration for the lifestyle and hospitality sector. We aim to introduce discerning travellers, who appreciate the art of a refined cocktail culture, to extraordinary new places to celebrate sophisticated mixology," says Helen McCabe-Young, Executive Vice President, Sales and Marketing, One&Only Resorts.

One&Only's award-winning resorts are set in some of the most beautiful locales in the world including Mexico, Bahamas, Dubai, Australia, Mauritius, Maldives and Cape Town, South Africa, with five new resorts in development including in China, Montenegro, Bahrain and two new resorts in Mexico.

"Diageo and One&Only both believe in providing amazing, luxury experiences. Our partnership with One&Only brings to life experiences that will be authentic, sophisticated and entertaining, from signature cocktail creation to food pairing with the best chefs, using fine spirits from the Reserve portfolio such as Johnnie Walker Blue Label and Ron Zacapa rum, acknowledged as one of the world's top 100 luxury brands," says Matteo Fantachiotti, Global Reserve Commercial Vice President.

Along with a portfolio of some of the world's finest spirits, in the World Class programme, Diageo Reserve has created a platform for the elevation of the luxury drinking industry and the craft of bartending, setting industry trends and standards in the process.

"Similar to how chefs are appreciated and celebrated for their craft, World Class is doing the same for bartenders, revolutionizing the craft of cocktail making. This is a symbiotic relationship with Diageo Reserve, which speaks to our multi-sensory approach to hospitality. In addition, it affords our guests another dimension in which to discover the exciting destinations in which we operate," says McCabe-Young.

For more, go to www.theworldclassclub.com or www.oneandonlyresorts.com.