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New app to take the snobbery out of wine

Andy Hadfield of Real Time Wine has released an app for aspiring wine enthusiasts that aims to move away from the jargon.
The new app hopes to allow the magic of crowdsourcing find the best wines - as users rate wines "yum", "hmm" or "yuk" depending on whether they liked it or not.

"People can track and explore their own tastes, find others who have the same tastes and discover new wines to try. Wine is one of the pleasures of life - we want to take away the anxiety and focus on the fun," says Hadfield.

Users can also write short reviews for the wine - though jargon is banned.

"Words like 'bouquet', 'compote' and 'sweaty saddle' are just wine snob waffle," says Hadfield.

The app is available for Android and iPhone platforms, and is available from Real Time Wines.

Source: The Times


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