ShowMax partners with Seacom in East Africa

Seacom will now host ShowMax caching servers in Nairobi, allowing for peering to take place with local internet service providers (ISPs).
ShowMax head of distribution Mike Raath said: “The net effect of placing caching servers in Nairobi is that customers can pull video content from much closer to home, which means faster response time and less buffering. This move also lays the groundwork for further expansion in East Africa as we continue to rollout ShowMax in new countries.”
In addition to delivering an improved customer experience, this agreement also brings benefits to local ISPs in the form of lower costs.
“By peering with local ISPs, they’ll now be able to get ShowMax content directly rather than having to pay transit costs from servers based thousands of kilometres away. This is yet another way we’re working to make sure that ShowMax is the internet TV service listening to the needs of consumers and partners in Africa,” said Raath.
Source: IT News Africa

IT News Africa, established in 2008, is a leading provider of Africa focused ICT news and information aimed at technology professionals and businessmen.
Go to: http://www.itnewsafrica.comRelated
Seacom and Q-Kon partner to improve low-earth-orbit satellite connectivity in South Africa 25 Feb 2025 East Africa internet disrupted by another major undersea cable cut 12 May 2024 Seacom and Liquid maintain service during cable outages, highlight need for ISP redundancy 15 Mar 2024 Mutiple undersea cable faults affect internet in Africa 15 Mar 2024 Mzansi in the dark: Microsoft acknowledges EMEA outage, but reports suggest wider issues [updated] 14 Mar 2024 Seacom Red Sea cable repair in permitting phase, work beginning soon 8 Mar 2024