Dimension Data becomes technology partner of ASO

9 Mar 2015

Dimension Data has signed a five-year deal with Amaury Sport Organisation (ASO), owner of the Tour de France, by which Dimension will Data become the official technology partner of ASO for cycling events, including the Paris-Nice, Critérium International, Paris-Roubaix, la Flèche Wallonne, Liège-Bastogne-Liège, Tour de Yorkshire, World Ports Classic, Critérium du Dauphiné, Tour de France, la Course by le Tour de France, la Vuelta a España, and the Paris-Tours.

L to R: Jeremy Ord, Executive Chairman of Dimension Data and Yann Le Moenner, Managing Director of ASO

Commencing in July this year at the Tour de France, Dimension Data will partner ASO to revolutionise the viewing experience of billions of cycling fans across the globe. Both organisations said their common goal in the coming years is to deliver and share the best race information speedily, and in real time, with race commentators and the global viewing public.

"We are privileged to partner ASO to provide our technologies and skills to one of the oldest and most prestigious events on the global sporting calendar. We are proud to become the Official Technology Partner of A.S.O. in the field of cycling," Dimension Data's Executive Chairman, Jeremy Ord said at the announcement.

Touches everyone

"Cycling touches the lives of everyone in the world at some time: from little children in cities and rural areas who learn to ride at a young age, to teenagers and adults who rely on a bicycle to get to school or work and back. At the same time, technology unites people, and enables organisations to do things better, faster, and more cost effectively. We look forward to a true partnership with many exciting opportunities for both organisations," said Ord.

"Optimising the experience of fans, and providing them with a richer, more intimate experience of cycling is at the heart of our goal. Our focus is on harnessing technology to drive innovation in this exciting, high-performance sport," said Brett Dawson, Dimension Data's Group CEO.

Christian Prudhomme, Tour de France Director said: "Dimension Data's purpose is to 'Accelerate your Ambition'. Ours is to provide our cycling fans around the world with concise, reliable information on the Tour de France and all our other races by enhancing the content of our TV broadcast and our supporting digital platforms.

"Cycling is exciting and complex, and deserves to benefit from the latest technologies to reveal all aspects of the sport. Our partnership with Dimension Data by our side will help us deliver on our ambition and take our cycling fans and spectators on a journey into the heart of the race and cycling in the future."