Maximizer CRM 12 enables businesses to provide richer customer engagement and capitalise on business opportunities anywhere, anytime and on any mobile platform - boosted by a new mobile user interface optimised for the latest mobile devices, combined with enhanced web-access performance, expanded customisation options and integration with LinkedIn.
Mike Richardson, MD of Maximizer Software EMEA, commented: "Our LinkedIn integration and built-in mobile and web products provide a whole new level of access and capability for businesses to attract and engage with customers. Users aren't chained to their desks anymore. The expanded capabilities, combined with the convenience and flexibility of all-access options, enable organisations to succeed wherever and however they do business."
The latest version also includes expanded capabilities in business intelligence, measuring marketing ROI, as well as integration with SharePoint iCalendar.
More and more businesses want to integrate social media networks into their business processes as part of their customer engagement and brand-building strategy. Maximizer users can now access a contact's LinkedIn profile directly from the contact record. In addition, they can view the contact's company information and connections and allow invites to be sent through Maximizer CRM without having to log in separately to LinkedIn each time.
"Maximizer CRM makes it so much easier for companies to adapt LinkedIn into their customer engagement process. Key information can now be used within our CRM system to track prospects and connect with opportunities while increasing customer loyalty through this increasingly popular channel of communication," Richardson added.
"Mobile access has become critical for all companies looking to maximise productivity. Effective decisions can be made anywhere and anytime." Richardson continues. "With the new user interface in Maximizer CRM 12, people can benefit from the power of Maximizer CRM on the iPhone, Blackberry, Android or any other smartphone or tablet computer." The latest version also provides improved calendar usability, multi-user views, email notification, and a task screen with all the options a mobile workforce needs to do their job from an airport, vehicle, hotel lobby or conference.
The new mobile user interface also reduces the cost of managing different mobile applications on the different mobile devices used throughout an organisation.
The new two-pane window and increased performance make it much faster and easier to view, organise and retrieve key customer information. Even more time can be saved through the enhanced capability of retrieving contacts, customer cases and opportunities directly from a company record.
"Our customers need easy access to information to monitor the sales process, keep track of individuals, teams and territory and carry out other key functions," Richardson said. "Changing from one panel to two makes the user interface so much more intuitive. Also, now that customers are no longer tied to any particular web browser, they have the added convenience of logging in from Firefox, Internet Explorer or other browsers without worrying about technical limitations."
The true value of CRM is in enabling businesses to improve sales and marketing management, customer service, business intelligence and other key activities. Additional benefits of Maximizer CRM 12 include:
Maximizer CRM 12 will be available throughout EMEA from 15 November, in Group and Enterprise Editions. New all-access licences for Maximizer CRM 12 Group Edition include desktop, mobile and web access, as well as one full year of inclusive upgrade assurance.
