"We can't wait to see what exciting developments this collaborative experience brings to the paints and coatings industry," says AkzoNobel CEO Thierry Vanlancker. "We're driven to create value for our customers, passionate about what we do and always looking ahead. Now, we're looking to go even further, painting the future together with the world's coolest innovators."
Adds Kruithof: "Paints and coatings is a dynamic, technology-driven industry. We know the future lies in working with others and being open to cross-industry solutions. Exploring the new technology frontier, we will be able to introduce new features, improved products and more ways to delight our customers - and accelerate some truly exciting innovations."
Launched in partnership with KPMG, the challenge focuses on five key areas:
For more information, and to register, go to www.letspaintthefuture.com. The deadline for new submissions is 1 March 2019, and participants on the platform will continue to explore, discuss and enrich ideas until 12 March, after which AkzoNobel experts will select finalists to participate in the finals event in Amsterdam 14-16 May. Shortly thereafter, the company will begin working with winners on sustainable business opportunities.
