During 25–28 November 2022, AutoTrader recorded over 1.3 million visits from in-market shoppers conducting over 7.2 million searches and viewing over 3.5 million adverts, reports AutoTrader marketing director, Angelique Lynch.
Black Friday cars with their discounted prices represented a value of over R573.9m. Over 900 car deals were on offer with an R21,262 average saving.
High-priced vehicles bagged buyers a somewhat larger discount. And it was a luxury SUV, the British-built Range Rover Sport, that offered the highest average saving of all models, with a R157,250 price cut.
Still, the vehicle with the single biggest saving was a high-performance, premium SUV from German carmaker, BMW. The Armoured 2021 BMW X5 M50i offered a R299,951 shaving off the normal listed price.
Those with their hearts set on something with Italian flair would have had R200,000 snipped off a 2020 Maserati Ghibli S. This Italian luxury performance sedan boasts distinctive styling, a throaty exhaust and plenty of ponies under the hood.
A heavyweight adventure-ready SUV that is able to tackle any terrain offered a discount of R170,000. Sporting a 5.6-litre V8 engine, the four-wheel drive Nissan Patrol is a behemoth with significant people-hauling capability.
The most listed model, the locally manufactured VW Polo generated the most deals on offer.
“Volkswagen is one of the best-selling car brands globally and a local favourite among car shoppers for both new and used cars. Forty VW Polo deals were concluded during the sale, generating an average saving of R11,073 for Polo buyers,” says AutoTrader CEO George Mienie.
Completing the top five most listed models were four more locally-built vehicles. Bakkie segment stalwarts, the Ford Ranger and Toyota Hilux, produced savings on average of R11,895 and R13,085 respectively while the Toyota Fortuner, a popular large family SUV, came with a savings average of R11,543. Meanwhile, buyers of the premium Mercedes-Benz C-Class sedan landed an average saving of just under R30,000.