Culture Wine Bar introduces Wine Library club and lounge

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“With the addition of the new cellar, our members will now be able to share their most-loved and extraordinary wines with like-minded people,” Manning said.
Membership options and benefits were carefully designed to meet the unique requirements of members, who consist primarily of city professionals, wine trade individuals and collectives, as well as those who are simply passionate about wine.

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Manning said, “While we are not the first establishment to offer a members’ club, I wanted to create a space that was based on what our different customer groups want – offering them something out of the ordinary that would add real value to their lives, with community at its heart.”

The Wine Library offers four distinct membership tiers:

Novel is aimed at the entrepreneur or working professional, offering this member a fully-serviced co-working space with fibre and a food and beverage menu, as well as a complimentary case of mixed wines each month, handpicked by Culture’s sommeliers.

Trade Edition and Trade Collection are aimed at those who work in the wine industry. A key benefit of trade membership is access to the ‘Wine Archives’ – the cellar housed in the members’ lounge that features purpose-built air-conditioning to ensure optimal preservation and enjoyment conditions. Members can store up to 48 bottles each, which they can access on-site for tastings and consumption.

Image supplied: Culture Wine Bar is introducing a members club and lounge

Trade members can list wines on the ‘Wine Archives’ menu, which are available to order at the bar. They also receive complimentary access to the lounge (which doubles as a tasting venue) to host inner-city tastings and events for their stakeholders.

Grand Cru is the Wine Library’s premium membership option aimed at the wine connoisseur who wants to celebrate their love of wine among like-minded people. Benefits include a storage allocation in the Wine Archives, which can be accessed and enjoyed in either the members’ lounge or bar; an exclusive invitation to Culture’s quarterly Grand Cru dinner – a five-course food-and-wine paired experience hosted by Manning himself in the Wine Library; as well as a complimentary seat each month to ‘Culture Club’, the bar’s specialised tasting event series.

All members benefit from a loyalty card which offers them a 10% discount on food and beverages at Culture Wine Bar.

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Manning said, “Since the very beginning, Culture has been about bringing people together; united in a shared love of wine culture. We are excited to expand on Culture’s value proposition, offering a unique space that has been designed with our patron at the heart.”

For more information on Wine Library membership, go here.