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Fashion News South Africa

New Bronx marketing campaign

Bronx has recently launched a new print marketing campaign and tag line to promote the brand's new strategic positioning as a tough and masculine brand.

The latest Bronx advertisement features hero styles from the core range the Hunter, Baker and Trap in various guises showcasing the masculinity of the Bronx core range.

"The launch of the new tag line and advertisement campaign is in line with a 'new look' for the Bronx brand. Included in this re-brand is a winter range of shoes with a specific focus on durable footwear, reaffirming the brands tough status. This range will offer South African men the perfect formula, reliable shoes with attitude to suit his demanding lifestyle," said Bronx brand manager, Wayne Stanford.

Further exciting changes

Stanford added: "This is only the beginning, we look forward to revealing further exciting changes and marketing initiatives that celebrates the fact that the Bronx brand is strong with modern styling. Bronx Men's shoes: 'Man enough'."

Spot the latest print advertisements in the April issues of leading men's magazines.

For more information, go to www.bronxshoes.co.za.

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