Triumph looks for new bra model

The ultimate winner will receive R50 000 and will feature in Triumph's seasonal campaigns for the duration of 2011. She will also receive beautiful Triumph underwear for a year and other exciting prizes.

Commenting on The Search, Triumph's marketing manager, Dawn Laughton, said: "While we are looking for a beautiful body to showcase our lingerie ranges, we are also looking for someone inspirational who real women can relate to - someone who brings to life our values of confidence, elegance and enchantment."

Sexiest woman in the world

Lyndall Jarvis is currently appearing in Triumph's underwear campaigns. Aspiring models can look to follow in the footsteps of the girl voted the sexiest woman in the world in 2009 by FHM magazine and now a presenter of Top Billing - an embodiment of a confident, successful and beautiful Triumph representative.

Aspiring Triumph models can enter online at www.beautyoftriumph.com by completing an entry form and uploading a full-length bikini photograph.

Follow the competition online

Triumph is encouraging the South African public to follow the competition online, mark which entrants they like and follow the progress of their favourite girl. Online fans who register on the site will receive 25 percent discount off Triumph's Maximiser range of bras - the push-up style bra to enhance your cleavage and maximise your confidence and sex appeal.

Go to www.beautyoftriumph.com to enter the Search for The Beauty of Triumph. Entries close on 20 August, voting closes 24 September and the winner will be announced online by 30 September.

Like your favourite entrant on the site and register for your 25 percent discount off any Triumph Maximiser Bra, redeemable at Edgars, Foschini and Stuttafords stores nationwide.