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Fashion South Africa

Nigerian artist uses AI to re-imagine life for the elderly

A Nigerian artist is using artificial intelligence to re-imagine life for African elderly people by showcasing near real-life pictures and videos of them walking down the fashion ramp and on the beach.
Source: Reuters
Source: Reuters

Malik Afegbua, who is also a filmmaker, said because many elderly people were marginalised in society, especially in the fashion world, he began to imagine how they would look if they were models.

Afegbua started posting some of his work on social media and it went viral.

He came up with "Elders Series", a catalogue of pictures and videos showing white-haired women and bearded men strutting the runway for a virtual fashion show in Afrocentric attire, including ornamental neck and arm bands.

"So I wanted to...imagine the elderly people in a place that is not either in a sad space or in a suppressed state," Afegbua told Reuters.

"However, when I was making it, I kind of knew there was something there. I was like this is dope. I'm loving what I'm seeing."

Afegbua was not always an artist. He studied business in university but stepped into the world of filming after a friend bought him a camera in 2011.

He said the idea to explore a different world for old people came when his elderly mother fell ill. Using an artificial intelligence app, he started creating content showing a brighter side of old age.

Source: Reuters

Reuters, the news and media division of Thomson Reuters, is the world's largest multimedia news provider, reaching billions of people worldwide every day.

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About Angela Ukomadu

Reporting by Angela Ukomadu; writing by MacDonald Dzirutwe; editing by Diane Craft
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