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Design and technology come together at Fashion Week Africa 2013
Samsung is bringing together 14 top-class fashion and accessory designers from across the African continent to showcase design talent at #AmazeAfrica. The first of its kind, the #AmazeAfrica show will take place on the opening night of Mercedes-Benz Fashion Week Africa, Wednesday, 30 October at the Pretoria City Hall.
Designers to be featured include talent from Nigeria, Cote D'Ivoire, Angola, and Kenya, who have collaborated with accessory artists to create exclusive "looks" in line with Samsung's initiative.
The #AmazeAfrica designers participating in the collaboration include: Marianne Fassler (South Africa), Quamta (South Africa), Albertus Swanepoel (South Africa/US), Laurence Airline (Côte d' Ivoire/France), Missibaba (South Africa), 1981 by Nana Brenu (Ghana/Italy), Adele Dejak (Uganda/Kenya), Projecto Mentale (Angola), Rift Valley Leather (Kenya), Taibo Bacar (Mozambique), Pichulik (South Africa), Loin Cloth & Ashes (Tanzania/South Africa) and Doreen Mashika (Tanzania).
The #AmazeAfrica designers will consider the future of Africa's unique journey, in creating the garments. Each designer's creative will be deeply rooted in nature - with inspiration drawn from the different types of historical fields, found in the Ditsong Museum (originally South Africa's first mint), located across the road from Pretoria City Hall, where the show will be hosted.
Four exclusive looks
Inspired by technology, the designers have collaborated to create a collective aesthetic that will come to life in four exclusive looks. Following the show, the garments and accessories will be on display in a specially curated gallery space. Notebook bags, note covers and pouches for Samsung's Galaxy Note 3 and Gear complemented by the Note 10.1, Note 8 and S4 Zoom are all a part of the limited edition premium hand-crafted range.
"Just as Samsung connects the continent through technology, it now has the opportunity to create a conversation through fashion," said Michelle Potgieter, director of corporate marketing and communications of Samsung Electronics SA. "There is a great sense of pride in creating something that is so unique for our continent. Especially when it is a limited-edition, hand-crafted accessory, that complements Samsung's technology in the 'real world' as much as it does within the digital space."
