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The sorry gap between shipping tech and customer expectations
Have you shopped online in the past month? Week? Day? If you are like a majority of the American population, you likely answered yes to one, if not all, of those questions. Consumers appreciate the ease and convenience that online retail offers, but with this convenience often comes disappointment during the shipping process.
Despite the down economy, e-commerce and online retail continues to be a viable platform for sales. However, as everyday technology continues to innovate, consumers' expectations of the online shopping experience continue to rise. As such, the expectations of the e-commerce shipping process rise as well.
We used to find the most advanced and innovative technology in the business world and those technologies would eventually find their way into the consumer world when they could be produced and distributed more cost-effectively for home use. Now, it seems to be the other way around; consumer technology is innovating at a rapid pace as e-commerce and shipping technology lags behind.
About Jeff Pattison
Jeff Pattison is Chief Information Officer for Inttra, a provider of e-commerce solutions to ocean carriers and their customers.