The Discovery Sport Industry Awards rewards the greatest achievements across the entire business of sport, including the most outstanding and innovative work in marketing, PR, advertising, community investment and sponsorship.
The shortlist for 2014 includes campaigns and brands from a wide range of sports - including rugby, football, cricket, mixed martial arts, cycling, athletics, golf, basketball, boxing and horse racing - and some of the world's most renowned brands. The financial services sector is once again well represented with multiple nominations for Absa and Nedbank and a shortlisting for Standard Bank's AFCON sponsorship. Nike and adidas boast three and five places on the shortlist respectively, while other multiple shortlisters include EFC Africa, Castle Lager, SuperSport and the DHL Stormers.
Key industry figures gathered at independent adjudicator Deloitte's offices in Johannesburg for hours of intensive judging across two days, analysing and debating the merits of a record number of entries and producing a list of nominees representing the very best that the South African sport industry has to offer. The entire process was overseen by Deloitte to ensure absolute transparency.
"The standard of work produced by the South African sport industry continues to improve year-on-year, and to make the official shortlist for the Discovery Sport Industry Awards is a huge achievement. To make this shortlist, a brand or agency must be producing genuinely innovative and industry-leading work," said Bob Skinstad, chairman of the judging panel.
"Congratulations to all those shortlisted - and I look forward to celebrating with the winners at the awards ceremony on 13th February."
The nominees listed below will now eagerly await the announcement of the winners in each category at the most respected and prestigious sport industry event in Africa. Each year the Discovery Sport Industry Awards ceremony attracts more than 1,200 guests, including sportsmen and celebrities such as Lucas Radebe, Cameron van der Burgh, Hashim Amla, Marcel Desailly, Heyneke Meyer, Shashi Naidoo, Jacques Rudolph, Elana Meyer, Neil McKenzie, Kerry McGregor, Jomo Sono, Roxy Louw, Butch James, Nicole Flint, Mark Fish, Doctor Khumalo, Natalie Du Toit, CJ Van Der Linde and many more.
Sport Agency of the Year sponsored by Gallo Images
Best Sponsorship of a Sport Event or Competition sponsored by 26 Degrees South
Sport Brand of the Year
Best use of Digital Communications in Sport
Sport Participation Event of the Year
TV Sport Commercial of the Year
Best Sponsorship of a Sport Team or Individual
Best Use of PR in a Sport Campaign
Best Integrated sport Marketing Campaign
Sport Development Programme of the Year
Best Live Experience
Best New Sponsorship
For more information, go to www.sportindustry.co.za.
