Visit Stellenbosch new initiative to stimulate town's tourism economy

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Stellenbosch residents and businesses have stood together in solidarity and found novel solutions, whether through the establishment of Stellenbosch Unite to feed vulnerable communities or rolling out one of the first travel readiness campaigns in sub-Saharan Africa, Stellenbosch Ready.

"As an extension of Visit Stellenbosch’s initiatives, Support Stellenbosch has been created to inspire locals to support local and stimulate our town’s economy and pave the way for its swift recovery. To that end, we are extending this solidarity to support our restaurants and tourism businesses that continue to be affected by the lockdown and resulting lack of patronage," explains Jeanneret Momberg, CEO Visit Stellenbosch, the town’s official destination marketing organisation.

Endorsed by the Stellenbosch Municipality, Stellenbosch University, Cape Winelands District Municipality and Wesgro, the innovative Support Stellenbosch campaign calls on residents to support local business, experience Stellenbosch as tourists, and inspire their networks to discover what Stellenbosch has to offer, in times of Covid-19 and beyond.

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Support Stellenbosch initiatives include an online directory of restaurants, accommodation and experiences which are Stellenbosch Ready, having adopted Visit Stellenbosch’s safety and hygiene protocols, endorsed by the World Travel & Tourism Council.

Supporting local business

"On Saturday, 5 September, we kick off a Support Stellenbosch month with a fresh new rewards campaign where locals and visitors will receive a voucher to the value of 50% of what they spend, redeemable through SnapScan at any participating restaurant within the campaign period. There are also special travel packages, accommodation and experience discounts," explains Momberg.

"Deals to be enjoyed include: from wine blending, horse riding through the vineyards and discounted wine-pairing experiences across Stellenbosch’s award-winning wine region, to art walks and guided cycle tours."

Support Stellenbosch will include a special showcase of the town for locals in the last weekend in September, October and November.

"This show of support among Stellenbosch accommodation, experiences and restaurants to revive the town’s tourism economy is an incredible example of what one town can do when it comes together behind the common goal of making it safe and easy for guests to visit. This really is a first for South Africa. There’s nothing we like more than hosting friends in Stellenbosch. This initiative gives us an opportunity to do just that," concludes Momberg.