As part of their continued investment into the education of South Africa's learners, BIC stationery is donating pens and pencils to under-resourced schools across the country. This year, the campaign ran from March ending in June 2021, which was made possible through the brand's longstanding 'Buy a Pen, Donate a Pen' initiative.
This year's donation is in addition to the 11.5 million pens that have been donated by BIC to underprivileged children in South Africa over the past eight years.
In the absence of sufficient stationery, the process of learning and educational development is hindered and delayed. Unfortunately for many, as a result of the economic climate in South Africa, this hindrance is a vivid reality.
Making way for educational development
As a means of addressing this, South Africa’s BIC brand developed its Buy a Pen, Donate a Pen campaign, through which a pen or pencil is donated to a disadvantaged child each time a BIC Stationery product with the Buy a Pen Donate a Pen sticker is purchased. The pens and pencils are distributed through a series of visits to public schools, where BIC provides an edutainment show for the learners, and hands over the stationery.
During April and May 2021, BIC is visiting schools in KwaZulu-Natal, Western Cape and Gauteng including Kgotlelelang Primary School in Soshanguve, which received its donation of 10,000 pens and pencils this past Monday, 17 May.
"We appreciate this huge gesture from BIC. Thank you for supporting our learners. We hope this motivates them and helps unleash their full potential. This contribution will go a long way in encouraging our learners to remain positive as they learn to read and write," said Isaac Dibakwane, Kgotlelelang Primary School principal.
Advocating for educational opportunities
"The Buy a Pen, Donate a Pen campaign is part of our mission to improve the lives, spirits and educational opportunities of the children of our beautiful country, allowing them to reach their full potential and imagination," says Kutlwano Tshetlhane, BIC Stationery marketing manager.
"We believe that we have a role to play in developing our future leaders, creators and innovators, and this initiative is just one of the ways in which we do that. We encourage all South Africans to continue to help us make a difference to ensure a brighter future for our children," Tshetlhane concludes.