Pharmaplan renews with X/procure® for fourth consecutive year

“Our ongoing success with Pharmaplan stems from solid relationships and mutual trust established over three years of dedicated service. We welcome Pharmaplan's launch of Escapelle across our multi-dimensional advertising platforms,” says JD Henderson, X/procure®'s Sales and Marketing Director.

Pharmaplan's Business Unit Manager, Helen Pemberton says, “It was essential that pharmacists were aware of, and anticipated the launch of Escapelle - and it has been great to hit the ground running. X/procure®'s ability to provide high impact in terms of creating the awareness enabled our launch to the market.”

The mediums used to advertise Escapelle to pharmacists include X/procure®'s versatile screensavers, announcement screens, banner adverts, message services and unique intervention advert. “The intervention platform allows advertisers to ‘intervene' with their product when a pharmacist is ordering a competitive product in the same category,” explains JD.