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Medtech News South Africa

Industry news: Pharmacists cash in big with X/procure® X/points(tm) Payout

X/procure® recently made industry history by being the first organisation within its ambit to reward and recognise those utilising its electronic procurement system. Making a cash payout for their system's X/points(tm) rewards programme in excess of R 240 000, pharmacists the country over ended 2007 on a high note.

"X/procure® believes in giving back, and what better way to reward those pharmacists who subscribe to and utilise the electronic procurement system than with an X/points(tm) incentive programme. The more the user makes use of our system , the more X/points(tm) they accumulate," commented MD Deon Lewis.

Utilisation of the rewards programme is linked to an X/points(tm) logo which is randomly assigned to screens within the X/procure® pharmacy software. Each time a screen with the logo is used the pharmacist earns X/points(tm). Once accumulated and updated electronically, these can be redeemed for cash on a monthly basis. Points not cashed in will automatically roll over to the next month.

"The X/points(tm) programme has been exceptionally well received from our users. It stands to reason that by adding incentives to the ordering process both the user and those advertising on the X/procure® system are greatly rewarded," remarked Lewis. "Advertisers enjoy increased recall because our unique software system is the first port of call when pharmacists seek either scheduled, OTC or front shop stock and pharmacists get to save on their next order."

In a society where its more common to give than to receive, its refreshing to see an organisation not afraid to share the pie, once again proving why X/procure® remain the industry leaders within their field.



Editorial contact

Deon Lewis
T: +27 11 562 6500

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