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$Image supplied. Image source: ©ididthat.co Carl Willoughby, chief creative officer TBWA \ Hunt Lascaris and the chairperson of the Creative Circle says we know we as a country can do so much better$
The new standard
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Why breast really IS best

21 Jun 2011

Here are just some of the many good reasons why you should breastfeed your baby: Breast milk is the most complete form of nutrition for infants. Breast milk has just the right amount of fat, sugar, water, and protein that is needed for a baby's growth and development. Most babies find it easier to digest breast milk than they do formula.

There are health risks to your baby if you do not breastfeed. Breast milk has agents (called antibodies) in it to help protect infants from bacteria and viruses. Babies who are not exclusively breastfed for 6 months are more likely to develop a wide range of infections diseases including ear infections, diarrhea, and respiratory illnesses. They are sick more often and have more doctor's visits. Infants who are not breastfed have a 21% higher postneonatal infant mortality rate in the US. Read on.