Guided by their own tutor, Noor Azhar Mohamed, lecturer in Creative Media Design at Singapore Polytechnic, the students will benefit from the various festival activities, which include a world-class seminar programme, engaging workshops, interactive kiosks and screenings of all the competing work and shortlist exhibitions. To further enhance their learning experience, the students will also enjoy their own unique master-classes and tutorials given by top international industry figures. The Academy's activities will culminate in a graduation ceremony.
Commenting on their Spikes Academy sponsorship, Nack-Hoi Kim, president and CEO of Cheil Worldwide said, "Last year's students all commented on their outstanding learning and inspirational experience after participating in the Spikes Asia Student Academy.
"We are therefore delighted to work with Cheil Worldwide again to deliver a unique learning platform and insight into the industry to another group of enthusiastic students to further assist in the development of their careers," said Terry Savage, Cannes Lions Festival chairman, joint organisers with Haymarket of Spikes Asia.
This year's group of students in tertiary education studying advertising, marketing and communications who have earned a place on the 2010 Spikes Asia Academy are:
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