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GfK Asia: Rising consumption of mobile technology creates demand for accessories

SINGAPORE: Rapidly advancing technology has brought about increasing popularity of mobile tech gadgets; handy especially for today's busy consumers constantly on the move. Along with the rise of portable devices like tablets, smart phones, MP3 players, etc, demand for accessories such as headsets and headphones have risen correspondingly.
Leading global market research company GfK Asia who conducts retail audit of headphones, earphones and headsets reports key trends in these segments across major Southeast Asian markets.

"Headphones, earphones and headsets are almost essential when it comes to using portable technology and nowadays, they do not just come with only basic features just to cater to the primary functions," commented Stanley Kee, regional commercial director of GfK Asia. "The headphones, earphones and headsets available in the market nowadays are equipped with various level of sophistication that offers over and beyond their primary function..."

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The GfK Association was established in 1934 as a non-profit organization for the promotion of market research. Its membership consists of approximately 600 companies and individuals. The purpose of the Association is to develop innovative research methods in close cooperation with academic institutions, to promote the training and further education of market researchers, to observe the structures and developments in society, the economy and politics that play a key role in private consumption, and to research their effects on consumers. Survey results are made available to the membership. The GfK Association is a shareholder in GfK SE.
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Read more: MP3, GfK Asia