2011 entry numbers double for AME

SINGAPORE: The Asian Marketing Effectiveness Festival (AME) has received a total of 858 entries for this year's awards, double the amount entered last year (429) and an all time high for the Asian Marketing Effectiveness awards which are now in their 9th year and the largest and most prestigious effectiveness awards in the region.
2011 entry numbers double for AMEA total of 19 countries are participating in the awards with India and Singapore having submitted the most (171 each), followed by China (111).

"To double the amount of entries is an incredible result for this year's Asian Marketing Effectiveness awards," says Myriam Coupard, festival director of the Asian Marketing Effectiveness Festival and Spikes Asia. "It is a clear indication that measurable and effective campaigns are now, more than ever, vital to brand development and growth. Within a rapidly evolving industry, marketers not only want to see that their campaigns are effective, but are challenging and demanding that they be so. I have no doubt that there will be some very interesting case studies that will be amongst the winners," she continues.

The entries will be judged in Shanghai in May by a 36-strong jury from Asia-Pacific chaired by Bob O'Leary, head of Global Marketing for Citi. The winners will be announced at the Asian Marketing Effectiveness awards ceremony on 13 May 2011 at the Pudong Shangri-La hotel in Shanghai, the culmination of the two-day Asian Marketing Effectiveness Festival.

For more on the 2011 Asian Marketing Effectiveness Festival and to register to attend, go to www.ame.asia. Cannes Lions and Haymarket Asia are joint organisers of the event.

Key dates:


Delegate registration: now open
Festival: 12 & 13 May 2011 - Pudong Shangri-La hotel, Shanghai, PRC
Awards Ceremony: 13 May 2011 - Pudong Shangri-La hotel, Shanghai, PRC

CountryNumber of Entries
Australia53
Bangladesh3
China111
Hong Kong SAR71
India171
Indonesia16
Japan32
Korea6
Malaysia57
New Zealand11
Pakistan2
The Philippines38
Singapore171
South Africa1
South Korea6
Sri Lanka 6
Taiwan23
Thailand34
Vietnam46
Total858

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