"We are very proud to have won this business and delighted to be working on such a great brand," says Judy van Dam, MD of JWT Johannesburg. "All strategy and material will be generated out of the Johannesburg office, with JWT Lagos supporting on local insights, market-specific material and the activation implementation."
Research and consumer feedback was involved at each stage of the selection phase. JWT's strategy and concept passed both the qualitative and quantitative research phases.
