On 1 September, the Supreme Court announced that the Kenyan elections, which had taken place on 9 August, had been annulled. Global media intelligence company Meltwater tracked and analysed the social media and online editorial mentions of both candidates, ODM's Raila Odinga and Jubilee's incumbent President Kenyatta, as well as surrounding conversations and trending themes. The data indicates that the sentiment of both candidates was mostly negative, mentions of the re-vote occurred in the US as well as Africa, and that "election hacking" was one of the most prominent trending themes.
Stay on top of billions of online conversations, extract relevant insights, and use them to strategically drive brand perception.