The Claire Luxton Experience at InterContinental heroes limited-edition suites which have been designed and curated by the artist to depict her interpretation of InterContinental Hotels & Resorts.
Taking cues from her personal travels and inspirations, Luxton brings the brand to life through the natural flora and fauna signature to her artwork in combination with an array of sensory experiences, including a drawn bath, curated mini bar and soundscape. Every detail and room accent across the suites has been transformed to reflect the artist’s style with features including bespoke artwork, soft furnishings, and oversized Great Purple Emperor and Emerald Swallowtail-inspired butterflies – which are suspended from ceilings – that represent InterContinental hotels in Japan and Southeast Asia, respectively.A drawn bath experience with a curated soundscape, aromas and florals – including boat orchids as a nod to the more than 50 InterContinental hotels throughout China – enhances the stay for guests. Additional discoveries in the suites include a mini bar with varied drinks and snacks from InterContinental destinations such as Brazil and France plus a special playlist and coffee table books reflecting Luxton’s travels.
Luxton has brought her touch to other areas of the hotels too:
• Lobbies will be transformed with butterflies and vibrant floral installations that pay homage to distinctive InterContinental locales around the world. InterContinental London Park Lane has partnered with Moyses Stevens, Official Florist to HRH The Queen, to bring to life the beauty of the English countryside and celebrate InterContinental London Park Lane being the site of the childhood home of Her Majesty.
• At InterContinental New York Barclay and Dubai Festival City, Claire Luxton-inspired food and beverage offerings will be available, including a selection of cocktails, mocktails and afternoon tea.
• Additionally, specially curated uniform accessories will adorn hotel staff, with team members wearing floral silk scarves and pocket squares featuring the Indian Peafowl - a nod to InterContinental Chennai Mahabalipuram Resort.
• An exclusive Instagram filter has also been created by the artist utilising elements of the InterContinental commissioned artwork.
Tom Rowntree, vice president global marketing for luxury brands at IHG Hotels & Resorts, comments: "InterContinental Hotels & Resorts has delighted worldly travelers by bringing luxury experiences to every corner of the globe for more than 75 years. As we redefine our ethos of discovery and modern luxury, we’re excited to welcome visitors and locals alike with a fresh approach to the guest experience, starting with our collaboration with Claire Luxton. She’s tapped into her own global travels to inform and inspire her interpretation of the brand’s rich heritage and pioneering spirit. The result is a unique experience of discovery that captures the beauty and energy of InterContinental’s far-flung destinations."
Marine Tanguy, founder of MTArt Agency, adds: "The hospitality sector has typically been an early adopter of art and experience but with ad spend in the travel and leisure sector continuing to increase, there is opportunity for brands to stand out, create greater accessibility to art and a deeper connection with their customers. A symbiotic partnership like InterContinental has created with Claire elevates their art from a gallery experience to an immersive and engaging one that will stand out in this competitive and tough post-pandemic landscape."
The Claire Luxton Experience will be available at InterContinental London Park Lane, InterContinental New York Barclay and InterContinental Dubai Festival City from 2 June until mid-July 2022.