Adstream acquires Little Black Book

With international growth, the company today gathers 40,000+ advertising and media professionals across more than 40 cities in the world. Some of the portal's main features include key information about the local media landscape, its top professionals and leading companies while offering a social networking platform with each city-guide created and recommended by the creative community itself, and its news feed.

Says Gerard Barron, CEO of Adstream, "The impressive success of Little Black Book in connecting the advertising community at a personal level seemed to us an ideal complement to Adstream's own core capabilities of helping business to connect and interact more efficiently, both locally and internationally. We are extremely proud to welcome Matt Cooper to our team and have great plans to take the success of Little Black Book even further."

Matt Cooper to drive growth

Matt Cooper will be based in Adstream's London offices and will remain in charge of driving forward the growth of the online portal while incorporating new responsibilities to support the development and commercialisation of AdBank, Adstream's asset management platform.

"I am thrilled in having Little Black Book as part of Adstream. They are recognised not only by their powerful technology but also by their fantastic team - they understand it's a people business and we can see immediate and long-term benefits to Little Black Book clients and end-users. By working with Adstream we can now take Little Black Book to the next stage," says Cooper.