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HONG KONG S.A.R.

Wyeth DIY flashcard

HONG KONG: In Hong Kong, the infant milk formula (IMF) market primarily targets mothers with children up to three years old. This limits the target to 70 000 mothers, or 0.01% of the total population. With a 104% YOY growth in IMF advertising, competition for this segment is fierce.

29 Jun 2011