NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012
BERLIN, GERMANY: To strengthen their green brand core, Siemens aimed to further position themselves as an environmentally friendly and ecologically sustainable company.
16 Jul 2012
NUREMBERG, GERMANY: When it comes to sustainable consumption, considerations of cost and use generally outweigh concern for the environment. However, in other areas, such as the national energy supply or waste disposal/recycling, Germans have a decidedly higher awareness of green issues. These are the findings of the latest GfK Global Green Index, a new representative survey carried out by GfK Marktforschung in October 2011.
17 Nov 2011