GLOBAL

Source: Getty
Subscription economy to hit $275bn in 2022: Where's the growth coming from?

The global market value of the subscription economy will grow to $275bn in 2022, rising from $224bn in 2021, a new Juniper Research study has found...

11 Jan 2022

GLOBAL

Source: © efks
$617m ad value makes Nike most marketed sports brand on social media

In 2021 US sportswear brand, Nike, received $617m worth of social media exposure with 16,236 partners...

5 Jan 2022

GLOBAL

Why livestreamers should sell their products with a poker face - not a smile
Why livestreamers should sell their products with a poker face - not a smile

Smiling or exhibiting other positive emotional displays while selling a product over live video - known as livestreaming - makes people less likely to buy it...

By Michel Ballings and Neeraj Bharadwaj 30 Aug 2021

GLOBAL

Photo by rupixen.com on .
CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...

15 Jun 2020

GLOBAL

Image credit: ROBIN WORRALL on Unsplash.
Mobile leads clicks, not conversions - finds new AccuraCast research

Digital marketing agency AccuraCast's new research indicates that while advertising on mobile may lead to more clicks, it still falls behind when it comes to conversion...

25 Sep 2019


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