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    Euromonitor identifies 6 cannabis consumer archetypes

    Legal cannabis is set to increase from $30bn in 2020 to over $90bn in 2025, as consumers increase their usage in diverse parts of their lives...

    21 Apr 2021

    Consumers spent $900bn more at online retailers globally in 2020

    Covid-19 accelerated e-commerce around the globe and forced retailers to shift to digital...

    14 Apr 2021

    2020 digital holiday sales climb to $1.1tn globally - Salesforce

    Digital sales grew around 58% during the five days leading up to Christmas, despite earlier shipping cutoffs...

    13 Jan 2021

    #BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

    Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

    By Ailsa Wingfield 11 Jan 2021

    Google Ads is top choice for app marketers in Africa

    AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...

    15 Oct 2020

    New report shows brand leaders face big challenges aligning marketing and comms teams

    The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

    17 Sep 2020

    Global consumers ease back into in-store shopping - report

    With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...

    4 Sep 2020

    Influencer compensation: How money moves within the Nigerian influencer industry

    Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...

    By Gbenga Sogbaike 4 Sep 2020

    1 in 4 consumers tried a new brand during pandemic - global report

    A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

    12 Aug 2020

    How digital research is best positioned to understand African consumers

    Pamro (Pan African Media Research Organisation) in association with Borderless Access presented a webinar on 21 July, where African research and the digital evolution of the continent's consumers was unpacked...

    23 Jul 2020

    Covid-19 impact on consumption patterns in Africa's key markets

    Prior to the pandemic, Africa was identified as one of the fastest-growing consumer markets in the world, with household consumption growing even faster than GDP...

    23 Jul 2020

    Warc releases the 2020 Effective Social Strategy Report

    Warc has now released the 2020 Effective Social Strategy Report, featuring insights and themes from the global Warc Awards, highlighting key social trends for effective marketing...

    21 Jul 2020

    Africa's changing times in broadcast media: Embracing platforms to keep up with rising competition

    As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media organisations to rethink their traditional business models to take up the competition in the global context...

    By Roman Magis 15 Jul 2020

    New Brand Love Story 2020 report reveals the world's most loved brands

    The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal...

    19 Jun 2020

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