Marketing & Media trends
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Marketing & Media trends
It takes intervals of mere seconds for a package to delight the consumer and shopper. The first two seconds is when a consumer notices the pack and the second is when the decision is made to purchase...
18 Oct 2018
The world's first LOUIS XIII boutique launched in Beijing on 20 September 2016. The boutique is housed at the seven-storey Beijing SKP luxury mall...
30 Sep 2016
BEIJING, CHINA: A Chinese firm, which makes self-balancing two-wheeled scooter-like vehicles, has bought its US rival, Segway, it said on Wednesday, only months after being accused of copying its designs...
16 Apr 2015
SHANGHAI, CHINA: When the charismatic founder of upstart Chinese smartphone maker Xiaomi took the stage at an Internet conference, he was open about his ambition: world domination...
9 Jan 2015
SHANGHAI, CHINA: When condom maker Durex wants to send an intimate message to customers in China, it uses a homegrown instant messaging platform called WeChat, which has taken the country by storm in just three years.
13 Mar 2014
HONG KONG, CHINA: China Mobile, the world's biggest mobile operator by subscribers, said on Thursday (15 August) its net profit for the first six months of the year grew by 1.5%, beating analysts' predictions.
16 Aug 2013
BEIJING, CHINA: China's leading Internet search engine is to buy a smartphone app distribution firm for US$1.9bn, it said yesterday, in what is said to be the largest takeover deal in the country's internet industry.
17 Jul 2013
BEIJING, CHINA: Apple chief executive Tim Cook has apologised to Chinese consumers after the US technology giant was subjected to a barrage of criticism in state-run media over alleged "arrogance" and double standards.
3 Apr 2013
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012
HONG KONG, CHINA: The challenge... Mouthwash giant, Listerine, needed an innovative new way to get the people of Hong Kong talking about its products. Listerine is claimed to banish the taste of food after meals along with the bacteria that cause bad breath, giving its users fresh breath for up to 12 hours.
17 Aug 2012
BEIJING, CHINA: China said Tuesday it has approved a plan by Wal-Mart Stores Inc. to gain control of a local online supermarket, but imposed conditions on the deal over concerns it could hinder competition.
15 Aug 2012
BEIJING, CHINA: The high profile of product safety scandals in China continues to dent consumers' confidence and loyalty in the hair care realm, as the market is repeatedly associated with chemical ingredients that are found to be toxic or carcinogenic. As a result, consumers are becoming more cautious when it comes to product choice. Indeed, according to the latest Mintel research, 81% of urban Chinese consumers* say they prefer to buy all-natural hair care products and 10% rate the presence of natural ingredients as their most important purchase influence.
Mintel Oxygen Reports 8 Aug 2012
BEJING, CHINA: Commissioned by WPP and in its second year, the BrandZ Top 50 Most Valuable Chinese Brands ranking is believed to be unique. Combining both financial data, from Bloomberg and Kantar Worldpanel, as well as consumer opinion gathered from interviews with over 35 000 Chinese consumers, the BrandZ China Top 50 is the most robust ranking of Chinese brands available.
12 Jan 2012
SAN FRANCISCO, US: Apple has announced that the latest version of its hot-selling iPhones will be released in China and 21 other countries on 13 January. It is already available in South Africa.
6 Jan 2012