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GLOBAL

SA Marketing Industry Alliance launches WFA DEI Census

Earlier this month, the World Federation of Advertisers (WFA) announced the launch of a global census of the marketing and advertising industry...

3 days ago

GLOBAL

D&AD 2021 social media trends

Find out about the key social media trends Ashleigh Burton saw in the D&AD Awards...

By Ashleigh Burton 14 Jun 2021

GLOBAL

Euromonitor identifies 6 cannabis consumer archetypes

Legal cannabis is set to increase from $30bn in 2020 to over $90bn in 2025, as consumers increase their usage in diverse parts of their lives...

21 Apr 2021

GLOBAL

Consumers spent $900bn more at online retailers globally in 2020

Covid-19 accelerated e-commerce around the globe and forced retailers to shift to digital...

14 Apr 2021

GLOBAL

2020 digital holiday sales climb to $1.1tn globally - Salesforce

Digital sales grew around 58% during the five days leading up to Christmas, despite earlier shipping cutoffs...

13 Jan 2021

GLOBAL

New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

17 Sep 2020

GLOBAL

Global consumers ease back into in-store shopping - report

With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...

4 Sep 2020

GLOBAL

1 in 4 consumers tried a new brand during pandemic - global report

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

12 Aug 2020

GLOBAL

Warc releases the 2020 Effective Social Strategy Report

Warc has now released the 2020 Effective Social Strategy Report, featuring insights and themes from the global Warc Awards, highlighting key social trends for effective marketing...

21 Jul 2020

GLOBAL

New Brand Love Story 2020 report reveals the world's most loved brands

The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal...

19 Jun 2020

GLOBAL

CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...

15 Jun 2020

GLOBAL

Consumer markets under pressure in 2020

As Covid-19 shifts the global economic outlook into deep recession, reflecting the impact of social distancing measures on economic activity, no industry remains untouched...

By Camilla Butler 5 Jun 2020

GLOBAL

The impact of Covid-19 on global advertising investment [report]

Brands cut $50bn from global adspend in wake of Covid-19, according to Warc's new report; Global Advertising Trends: The impact of Covid-19 on ad investment...

28 May 2020

GLOBAL

A moment of reckoning for business

As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman's most recent Trust Barometer data shows...

By Jordan Rittenberry 21 May 2020



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