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Explaining the explainer video: how to write a good video script

Explainer videos. Also known as whiteboard animations, illustrated stories, and fast-draw videos. They're either the best thing ever for your product, service or brand, helping you to unpack what you do quickly and compellingly. Or they're an expensive piece of website filler that few visitors watch, and almost no one views all the way to the end...

By Tiffany Markman 6 May 2019

Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Africa rising as Bizcommunity launches .Africa domain

Bizcommunity, the wholly independently owned media brand made in Africa for Africa, is proud to announce the launch of the Bizcommunity.africa domain...

Issued by Bizcommunity.com 2 Apr 2019

Why 'brands using brands' get it wrong. The 'win a prize' dilemma

There appears to be an increasing focus amongst brands these days on delivering short-term results - a desire to deliver the "right" bottom line for this month/quarter/cycle, despite numerous studies suggesting that this is detrimental to the long-term health of a brand...

By Sarah Dexter 28 Mar 2019

Build a culture of curiosity to retain clients

I became curious about curiosity when I came across a nice article in the Guardian that pointed out how unhelpful the expression 'curiosity killed the cat' was to children's development. Why would you want to encourage someone to be less curious?

By Tony Spong 25 Mar 2019

Are employees the untapped marketing channel?

Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee advocacy is at its core, the promotion of an organisation through its staff...

By Pieter Groenewald 11 Mar 2019

Is long-term strategy still relevant?

In a five-second world where everything needs to be instant and yield immediate results, I find myself asking what's the point of having long-term thinking?...

By Michelle Beh 8 Mar 2019

Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Is the African retail market ready for the digital boom?

More and more African consumers are coming online and their commercial habits are evolving faster than any other demographic in the world...

25 Jan 2019

West Africa consumer confidence shows small dips and some gains

Nigeria's latest Consumer Confidence Index (CCI) for the third quarter of 2018 has shown a four-point decline to 118, while Ghana's CCI for the same quarter has risen five points to 113, all in all a fairly stable picture for West Africa...

Issued by Nielsen 7 Dec 2018

Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

Increase sales and productivity with data cleaning

Up to 32% of any company's data is inaccurate and this can lead to revenue loss of up to 23%...

By Louise Robinson 29 Oct 2018

Corporate content should be part of your DNA

On the cusp of exciting and fruitful pan-African networking and trade, the time to make use of an unbiased B2B media showcase for all Africa's dynamic, entrepreneurial business communities is now...

Issued by Bizcommunity.com 24 Oct 2018

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