Successful brands must have a strong local resonance and activation if they are to emotionally connect with consumers in Africa and fuel growth in the fast-changing region...
Key issues pertaining to Africa's socioeconomic development, including the empowerment of women and youth and Africa's free trade area...
Wan-Ifra has released a new report that looks at the global map of remedies adopted by governments whose objective is to combat the disinformation crisis, though with extremely diverse intent and effects...
15 May 2019
The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...
14 May 2019
INDIANAPOLIS, US: Research by global software provider Interactive Intelligence Inc reveal what customers look for in a great service experience.
10 Jun 2014
NEW YORK, US / JOHANNESBURG, SA: McCann "Truth about Wellness" global research study reveals multiple contradictions & cultural upsets around the world. More than half of respondents (54%) think that technology is making us healthier while 46% think it is making us sicker; globally 94% of consumers agree brands have a role in supporting their wellness needs.
16 Jan 2013
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012
LAUSANNE, SWITZERLAND: IMD, a top-ranked global business school based in Switzerland, has announced the findings of its annual World Competitiveness Yearbook (WCY). The WCY rankings measure how well countries manage their economic and human resources to increase their prosperity.
1 Jun 2012
SÃO PAULO, BRAZIL: comScore, Inc, a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil's Internet population during the first quarter of 2012.
21 May 2012
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
MOSCOW, RUSSIA / JOHANNESBURG, SOUTH AFRICA: Kaspersky Lab has announced the publication of its spam report for December 2011. The last month of the year was predictably quiet - compared to November the share of spam in email traffic fell 4.4% and averaged 76.2% for the month.
27 Jan 2012
SÃO PAULO, BRAZIL: comScore, Inc, a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com attracted 36.1 million visitors - representing an increase of 192% in the past 12 months - to surpass Orkut as the leading social networking destination in the market.
19 Jan 2012
BRASILIA, BRAZIL / BOGOTA, COLOMBIA: comScore, Inc recently released its latest report on connected device usage in Latin America from comScore Device Essentials.
10 Jan 2012
LONDON, UK: Nearly one in five consumers, who own both an iPad and an iPhone, say switching smartphone is more difficult than changing bank accounts. A simple, integrated user experience is driving consumers' brand loyalty to their smartphone and they are less likely to switch brands the more applications and services they use on the device, new research from GfK finds.
30 Nov 2011
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011