Successful brands must have a strong local resonance and activation if they are to emotionally connect with consumers in Africa and fuel growth in the fast-changing region...
Key issues pertaining to Africa's socioeconomic development, including the empowerment of women and youth and Africa's free trade area...
The New York Festivals AME Awards has released the 2019 AME Report, a ranking of the world's most successful agencies, and advertisers according to their achievements in the AME Awards...
6 hours ago
Wan-Ifra has released a new report that looks at the global map of remedies adopted by governments whose objective is to combat the disinformation crisis, though with extremely diverse intent and effects...
15 May 2019
The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...
14 May 2019
A new study conducted by Boomerang highlights the starring roles that animals play within families, on and off-screen...
20 Jul 2017
NEW YORK, US / JOHANNESBURG, SA: McCann "Truth about Wellness" global research study reveals multiple contradictions & cultural upsets around the world. More than half of respondents (54%) think that technology is making us healthier while 46% think it is making us sicker; globally 94% of consumers agree brands have a role in supporting their wellness needs.
16 Jan 2013
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012
NUREMBURG, GERMANY: In 2011, demand for mobile phones once again increased in Europe, largely as a result of the rising popularity of smartphones. According to GfK, 3.2% more mobile phones were sold in 2011, in particular the sales of smartphones increased by 67%.
15 Feb 2012
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
RESTON, US: comScore, Inc, a leader in measuring the digital world, has released inaugural data on worldwide online video viewing from the comScore Video Metrix service.
15 Dec 2011
LONDON, UK: comScore, Inc, a leader in measuring the digital world, has released an overview of internet usage in Europe, showing 376.6 million unique visitors went online in October 2011 for an average of 27.8 hours per person.
12 Dec 2011
LONDON, UK: comScore, Inc has released an overview of Internet usage in Europe, showing 373.4 million unique visitors went online in September 2011 for an average of 26.4 hours per person. This release highlights Internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets.
17 Nov 2011
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
BRATISLAVA, SLOVAKIA: According to the findings of the latest CEE Telco Industry Report 2011, 14.2% of mobile phone owners in the CEE region have a smartphone.
3 Nov 2011
ANKARA, TURKEY: comScore, Inc, a leader in measuring the digital world, has released an overview of internet usage in Europe and Turkey, showing that of Europe's 372 million unique visitors, Turkey accounts for 23.1 million unique visitors during August 2011.
19 Oct 2011