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    SA Marketing Industry Alliance launches WFA DEI Census

    Earlier this month, the World Federation of Advertisers (WFA) announced the launch of a global census of the marketing and advertising industry...

    3 days ago

    Segmenting for the future: 5 emerging consumer types

    Accenture Africa's MD shares the new consumer types that have surfaced as a result of the pandemic, and how they differ according to changes in way of life, fears and concerns, hopes and desires...

    By John Watling 3 days ago

    D&AD 2021 social media trends

    Find out about the key social media trends Ashleigh Burton saw in the D&AD Awards...

    By Ashleigh Burton 14 Jun 2021

    Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

    Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey...

    By Adeola Tejumola, Issued by Kantar 4 May 2021

    African countries reach tipping point for e-commerce adoption - PayU data

    South Africa's m-commerce up 35%, Nigeria is Africa's biggest e-commerce market, and Kenya primed for massive growth...

    29 Apr 2021

    Euromonitor identifies 6 cannabis consumer archetypes

    Legal cannabis is set to increase from $30bn in 2020 to over $90bn in 2025, as consumers increase their usage in diverse parts of their lives...

    21 Apr 2021

    Consumers spent $900bn more at online retailers globally in 2020

    Covid-19 accelerated e-commerce around the globe and forced retailers to shift to digital...

    14 Apr 2021

    The 5 habits of highly effective advertisers

    Kantar's Creative Effectiveness Awards reveals the world's most effective ads of 2020, and what makes them great...

    By Daren Poole, Issued by Kantar 14 Apr 2021

    Boosting brand purpose by solving value-action gaps in Africa

    How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...

    By Adeola Tejumola, Issued by Kantar 25 Mar 2021

    2020 digital holiday sales climb to $1.1tn globally - Salesforce

    Digital sales grew around 58% during the five days leading up to Christmas, despite earlier shipping cutoffs...

    13 Jan 2021

    #BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

    Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

    By Ailsa Wingfield 11 Jan 2021

    From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

    Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...

    Issued by Kantar 28 Oct 2020

    Google Ads is top choice for app marketers in Africa

    AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...

    15 Oct 2020

    New report shows brand leaders face big challenges aligning marketing and comms teams

    The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

    17 Sep 2020



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