GLOBAL

Why livestreamers should sell their products with a poker face - not a smile
Why livestreamers should sell their products with a poker face - not a smile

Smiling or exhibiting other positive emotional displays while selling a product over live video - known as livestreaming - makes people less likely to buy it...

By Michel Ballings and Neeraj Bharadwaj 30 Aug 2021

GLOBAL

Photo by rupixen.com on .
CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...

15 Jun 2020

GLOBAL

Image credit: ROBIN WORRALL on Unsplash.
Mobile leads clicks, not conversions - finds new AccuraCast research

Digital marketing agency AccuraCast's new research indicates that while advertising on mobile may lead to more clicks, it still falls behind when it comes to conversion...

25 Sep 2019

UNITED STATES

Unemployment, inflation worries hit consumer confidence
Unemployment, inflation worries hit consumer confidence

NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks...

27 Jan 2011


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