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How to use PR effectively as a launch strategy

When launching a new business, service, or product, it can be as challenging as it is exciting. Most of us want to reach the market with a new offer that can make businesses or consumers' lives better...

8 Jun 2021

What to do when your brand is trending for the wrong reasons

The advent of social media technology has made it easy for brands to be attacked and trend for all the wrong reasons...

2 Jun 2021

#YouthMatters: How IIE Rosebank College alumni Zanele Zulu became a successful entrepreneur

IIE Rosebank College alumni Zanele Zulu discusses her journey with the college, how she started her business and what keeps her motivated on her entrepreneurial journey...

Issued by Rosebank College 1 Jun 2021

The importance of more women becoming investors in Africa

Misleading stereotypes suggest that women aren't natural investors and they lack the gumption to do what comes naturally to men...

By Lelemba Phiri 27 May 2021

Why improving customer engagement remains critical

Fact: Highly engaged customers spend 300% more than the average shopper, account for 90% more frequent purchases, and are five times more likely to choose the same brand for a future purchase...

By Ayla Solomon 20 May 2021

67 Logos Designathon returns

In honour of Nelson Mandela Day, the annual 67 Logos Designathon is set to take place again this year, this time hosted by Over The Rainbow...

19 May 2021

Top 8 courses and webinars for entrepreneurs

We've compiled a list of the top eight courses and webinars for South African entrepreneurs...

Issued by xneelo 18 May 2021

Register now: CEO Connect discussion on Competitive Collaboration in Africa - One Africa, One Voice

SVAI (Shared Value Africa Initiative) is excited to invite all CEOs and executives to the 2021 CEO Connect Roundtable on 4 June!..

Issued by Shift Impact Africa 17 May 2021

The rebirth of email as a marketing tool

New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and personalised thanks to having a better understanding of what the end-user likes and wants...

By Karyn Strybos 17 May 2021

What brands should know about image and video SEO

For brands to achieve maximum online visibility of their products and services, they need to optimise their website and refine and implement an effective SEO strategy for their visual content...

12 May 2021

5 ways SMEs and startups can optimise their advertising budget

If it is true that 50% of small businesses fail within the first five years, and the three common causes are known: lack of cash flow, budget overspends, and failure to work from an effective game plan...

By Jon Berkowitz & Elan Band 7 May 2021

Kombo King turns up the heat

The Vumela Fund announces an investment in innovative food technology...

Issued by Edge Growth 5 May 2021

Applications open for the 2021 Facebook Community Accelerator Program

Facebook is inviting community leaders from South Africa, Kenya and Nigeria to apply for the 2021 Facebook Community Accelerator Program...

5 May 2021

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