Successful brands must have a strong local resonance and activation if they are to emotionally connect with consumers in Africa and fuel growth in the fast-changing region...
Key issues pertaining to Africa's socioeconomic development, including the empowerment of women and youth and Africa's free trade area...
The New York Festivals AME Awards has released the 2019 AME Report, a ranking of the world's most successful agencies, and advertisers according to their achievements in the AME Awards...
1 day ago
Wan-Ifra has released a new report that looks at the global map of remedies adopted by governments whose objective is to combat the disinformation crisis, though with extremely diverse intent and effects...
15 May 2019
The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...
14 May 2019
Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research...
6 Dec 2017
The Economic Freedom of the World: 2015 Annual Report shows that South Africa has dropped further in ranking to 96 out of the 157 countries and territories included in the report...
15 Sep 2015
SINGAPORE: Effective Measure (EM), a provider of digital media planning solutions in emerging markets and Maxus, one of Asia Pacific's fastest growing communications services groups, have secured a regional partnership to implement EM's highly targeted online strategic solutions following a joint R&D effort.
22 Aug 2012
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012
RESTON, US: comScore, Inc, a leader in measuring the digital world, has released inaugural data on worldwide online video viewing from the comScore Video Metrix service.
15 Dec 2011
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
KUALA LUMPUR, MALAYSIA: Effective Measure, a leading provider of digital media planning solutions in emerging markets, has reported that over 115 million web pages are viewed on mobile devices in the month of September 2011 in Malaysia - attributing to a 6% increase in mobile page views from the start of the year.
25 Oct 2011
SINGAPORE: Rapidly advancing technology has brought about increasing popularity of mobile tech gadgets; handy especially for today's busy consumers constantly on the move. Along with the rise of portable devices like tablets, smart phones, MP3 players, etc, demand for accessories such as headsets and headphones have risen correspondingly.
19 Oct 2011
NEW YORK, US: Global advertising rose 8.8% year-on-year in Q1 to total US$118 billion* based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets.
11 Jul 2011
SINGAPORE: For the total year-to-date (Jan-Nov 2010) the markets continued to witness positive growth across the board in terms of value and units in nine Asian countries.
4 Feb 2011