Understanding the diversity of Africa is key to its growth

'Africa is not a country' and understanding Africa in all its diversity is fundamental to business excellence on the continent...

11 Dec 2018

Vlogstars! How to start winning at YouTube

"It's such a weird job title, to introduce yourself as a 'YouTuber', but only a small part of it is making the videos. It's a hugely complex role, which only content creators really understand..."

By Leigh Andrews 11 Dec 2018

Snapchat expands MENA video library

Broadcasters are working on popular series for Snapchat's Discover page, with 32 shows across entertainment, sport and food...

4 Dec 2018

New APO CEO to take group global

APO Group appoints former Orange Africa and Middle East senior executive as CEO...

3 Dec 2018

How brands can win in the digital era

We are entering the digital era. In 2022 voice commerce sales is projected to be US$40bn in the US alone. Does this mean marketers should abandon long-term branding?...

By Danette Breitenbach 6 Nov 2018

Brands disrupting the playing fields

Not every brand is an Amazon that can disrupt its category, but every brand can learn lessons from disruption brands; lessons that can be applied to any market...

By Danette Breitenbach 6 Nov 2018

Affluent Afrillennials choose brands with social conscience

Africa's affluent millennials look to brands to make positive change, according to BBC survey...

31 Oct 2018

Using innovation to improve livelihoods in Africa

There is an accelerating pace of change as Africa begins to reshape its economic destiny - Coca Cola explains its innovation strategy on the continent...

By Jacques Vermeulen 25 Oct 2018

What Generation Z wants - how to attract the "next" generation to your brand and business

Millennials are already in their mid-thirties. It's time for brands and businesses to shift focus to the next generation, Generation Z...

By Bronwyn Williams 17 Oct 2018

African brands are among fastest-growing globally

African nation brands advance in brand value, with six out of the world's 10 fastest-growing coming from the continent...

16 Oct 2018

Burson Cohn & Wolfe unveils rebrand

Earlier this year, Burson-Marsteller and Cohn & Wolfe global communications agencies merged, creating BCW, which has a strong network across Africa...

10 Oct 2018

How African enterprises chart growth in the digital age

African businesses must ensure they stay a step ahead to survive and thrive by finding intelligent solutions which totally re-imagine customer experiences...

By Hans Zachar 9 Oct 2018

It's time for Africa to tell a new story

Africa is perceived in a certain way because of the stories being told about it...

By Mimi Kalinda 27 Sep 2018

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