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    #CreativeWeek2021: The importance of cultural nuance in advertising

    Today, I report on a panel hosted earlier this week, 'One size does not fit all: the importance of cultural nuance in advertising'...

    By Emily Stander 3 days ago

    Are African brands out of touch with Africans?

    African brands are not getting enough love from home and we need to resolve this....

    By Pat Mahlangu 1 Jun 2021

    The power of inclusive portrayal in advertising

    On 27 May 2021, Kantar, in partnership with Affectiva, presented a webinar on how inclusive portrayal in advertising is important for the progression of media...

    By Emily Stander 28 May 2021

    All the Pitcher Awards 2021 winners!

    The three-day Pitcher Awards Festival 2021 culminated on 22 May with the Pitcher Awards which was streamed at the Pitcher Festival website and broadcast on television networks of TVC Entertainment and TVC News...

    24 May 2021

    WCFA elects six new members to expand its global executive board

    The World Communication Forum Association (WCFA) has elected six new members to expand its global executive board to ten members from around the world...

    30 Oct 2020

    D&AD announces the first of its New Blood Shots briefs

    D&AD announces the first of its New Blood Shots briefs, a series of quick-fire New Blood briefs designed to give emerging creatives a faster way to develop their portfolio, impress employers and land a paid commission or role while job opportunities are difficult to access...

    30 Oct 2020

    Top brands in Africa could lose up to $60bn due to pandemic

    The top 150 most valuable African brands from inaugural Brand Finance Africa 150 2020 ranking stand to lose up to $60bn of cumulative brand value following devastating Covid-19 pandemic...

    15 Oct 2020

    #2020AfricaBrandSummit: Winners announced!

    The winners of the 2020 Africa Brand Summit Awards were recently announced at a gala event held in Cape Town...

    8 Oct 2020

    #AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

    WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...

    By Juanita Pienaar 18 Sep 2020

    New report shows brand leaders face big challenges aligning marketing and comms teams

    The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

    17 Sep 2020

    Ads are like shoes

    Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...

    By Isaac Kwame Adom 18 Aug 2020

    The 2020 Africa Brand Summit gears-up for October

    Following several months of observing the evolving situation in South Africa (the 2020 host country), the rest of Africa and other parts of the world, the organisers are comfortable that hosting a hybrid 2020 summit is the right way to go...

    11 Aug 2020

    The 50-year evolution of the Game brand

    Popular South African retailer Game celebrates 50 years of trade this year...

    26 Jun 2020

    Sony, CSA embark on joint venture

    Sony Music Entertainment Africa (SMEA) and Celebrity Services Africa (CSA) have embarked on a new joint venture to facilitate existing artist-brand opportunities and develop new talent on the continent...

    22 Jun 2020

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