Earlier this month, the World Federation of Advertisers (WFA) announced the launch of a global census of the marketing and advertising industry...
Accenture Africa's MD shares the new consumer types that have surfaced as a result of the pandemic, and how they differ according to changes in way of life, fears and concerns, hopes and desires...
John Watling 6 hours ago
Find out about the key social media trends Ashleigh Burton saw in the D&AD Awards...
Ashleigh Burton 14 Jun 2021
Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey...
Adeola Tejumola, Kantar 4 May 2021
Legal cannabis is set to increase from $30bn in 2020 to over $90bn in 2025, as consumers increase their usage in diverse parts of their lives...
Covid-19 accelerated e-commerce around the globe and forced retailers to shift to digital...
Kantar's Creative Effectiveness Awards reveals the world's most effective ads of 2020, and what makes them great...
Daren Poole, Kantar 14 Apr 2021
How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...
Adeola Tejumola, Kantar 25 Mar 2021
Digital sales grew around 58% during the five days leading up to Christmas, despite earlier shipping cutoffs...
Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...
Ailsa Wingfield 11 Jan 2021
Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...
Kantar 28 Oct 2020
AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...
The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...
With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...
