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GERMANY

Mobile payments: Trust and familiarity are crucial in driving adoption

NUREMBERG, GERMANY: Trust and familiarity are the key drivers in consumer preference for mobile payment services, according to a new study. The survey by GfK NOP, a global market research agency, covered nine countries (US, UK, France, Italy, Germany, Spain, South Korea, Brazil and China) and included 8603 online interviews, with each country's sample designed to represent their online population.

23 May 2011