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FRANCE

Youth market ready to use mobiles as wallets

PARIS, FRANCE: Consumers confirm strong interest in using their mobile phone as wallet according to a recent market poll sponsored by Alcatel-Lucent. These findings were uncovered as part of a youth market study exploring the appeal of a mobile wallet service.

29 Sep 2010

JAPAN

Mobile measurement launched in Japan

TOKYO, JAPAN: comScore, Inc has announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan. MobiLens offers insights into consumers' mobile behaviours, user demographics and device capabilities, to provide a comprehensive picture of the mobile market.

23 Sep 2010

COUNTRYWIDE

iPhone ad platform gets US$60m in advance bookings

CALIFORNIA, USA: Apple's iPhone 4 will be the first smartphone to run the company's iAd mobile ad network, with 17 advertisers already lined up to target mobile app users.

By Mark St Andrew, creamglobal.com 21 Jun 2010