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![Better understanding of the long-term consumer landscape can improve marketing effectiveness](https://biz-file.com/c/2405/736588.jpg)
![Graham Deneys is the chief strategy officer at Dentsu Media Brands. Source: Supplied.](https://biz-file.com/c/2401/725755-120x120.jpg?3)
Marketing & Media
#BizTrends2024: Graham Deneys - An adjustment is underway. Can you feel it?
Graham Deneys 30 Jan 2024
![Source © Francesco Dibartolo Katherine Madley Vice President of Group Marketing at Massmart says creativity-led marketing can reduce media costs and increase sales](https://biz-file.com/c/2306/700600-120x120.jpg?1)
Marketing & Media
Reduce media costs and increase sales through creativity-led marketing
Katherine Madley 6 Jun 2023
![Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?](https://biz-file.com/c/2303/690247.jpg)
![Modern marketing dilemmas: How should your brand react when prices are going up?](https://biz-file.com/c/2302/689339.jpg)
Marketing & Media
Modern marketing dilemmas: How should your brand react when prices are going up?
Mary Kyriakidi, Issued by Kantar 28 Feb 2023
![Source: © rawpixel The School of Thought, an online community for the marketing and advertising community that focuses on knowledge sharing and talent/skills building, launched recently](https://biz-file.com/c/2207/663884-120x120.jpg?1)
Marketing & Media
New online community resource for the advertising and marketing industry
Danette Breitenbach 26 Jul 2022
![Print pairs well with all media](https://biz-file.com/c/2107/618630.jpg?1)
![Local newspapers reach desirable segments of the market better than any other print media](https://biz-file.com/c/2106/613580.jpg)
Marketing & Media
Local newspapers reach desirable segments of the market better than any other print media
Issued by Spark Media 9 Jun 2021
![The problem with the generation gap? Marketers keep falling into it](https://biz-file.com/c/2105/608869.jpg)
Marketing & Media
The problem with the generation gap? Marketers keep falling into it
Stuart Walsh 11 May 2021
![#PulpNonFiction: Be brand aware and beware of hypocrisy](https://biz-file.com/c/2102/597211.jpg?1)
Marketing & Media
#PulpNonFiction: Be brand aware and beware of hypocrisy
Bronwyn Williams 18 Jan 2021
![It's the year 2030](https://biz-file.com/c/2012/590849.jpg)
![The 11 occasionally, immutable laws of advertising](https://biz-file.com/c/2007/565128-120x120.jpg?2)
![Piqsels, CC BY-SA.](https://biz-file.com/c/2006/563325-120x120.jpg?2)
Marketing & Media
Brands may support Black Lives Matter, but advertising still needs to decolonise
Carl W Jones 29 Jun 2020
![The importance of marketing during a pandemic](https://biz-file.com/c/2006/559714.jpg)
![Photo by Andrea Piacquadio from .](https://biz-file.com/c/2006/558715-120x120.jpg?2)
Marketing & Media
The problem with the generation gap? Marketeers keep falling into it
Stuart Walsh 2 Jun 2020
![Photo by Campaign Creators on .](https://biz-file.com/c/2005/554471-120x120.jpg?2)
![How SA consumer behaviour is changing in the Covid-19 world](https://biz-file.com/c/2004/546724.png)
Marketing & Media
How SA consumer behaviour is changing in the Covid-19 world
Issued by Kantar 1 Apr 2020
![Marketing the future: Unlocking the human element in a digital world](https://biz-file.com/c/1909/516260-120x120.jpg?2)
Marketing & Media
Marketing the future: Unlocking the human element in a digital world
Leigh Andrews 12 Sep 2019
![Image ©](https://biz-file.com/c/1904/492542-120x120.jpg?2)
![For better, but not for worse: why the client/agency relationship isn't like a marriage](https://biz-file.com/c/1904/491731-120x120.jpg?2)
Marketing & Media
For better, but not for worse: why the client/agency relationship isn't like a marriage
Vicky Gillan 9 Apr 2019
![Image ©](https://biz-file.com/c/1903/488277-120x120.jpg?2)
![Screengrab from .](https://biz-file.com/c/1902/480583-120x120.jpg?2)
Marketing & Media
Gillette's 'We Believe' campaign - is it the best a brand can do?
Rachel Thompson 1 Feb 2019
![Rightford captions this selfie: “Just take the pic already!"](https://biz-file.com/c/1901/478151-120x120.jpg?2)
![The next step in your marketing? You're probably already using it](https://biz-file.com/c/1802/429740-120x120.jpg?2)
Marketing & Media
The next step in your marketing? You're probably already using it
Adam Howatson 19 Feb 2018
![Mark Ritson at CRA Conference October 2016
Picture:](https://biz-file.com/c/1702/381326-120x120.jpg?2)
Marketing & Media
Radio and digital: a one-night-stand or a meaningful relationship?
John Walls 24 Feb 2017
![#BehindtheSelfie - and Cannes Lions judging insights - with... Andy Rice](https://biz-file.com/c/1507/292708.jpg)
Marketing & Media
#BehindtheSelfie - and Cannes Lions judging insights - with... Andy Rice
Leigh Andrews 8 Jul 2015
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