Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She is passionate about issues of inclusion, equality and diversity and was the only SA finalist shortlisted for the Women in Marketing #WIMawards2017. She's also on the 2018 Women in Marketing: Africa advisory panel, an #Inspiring50 nominee, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...

By Leigh Andrews 6 hours ago

#Mandela100: Dove goes beyond skin-deep beauty with No Digital Distortion Mark

We've seen a marked rise in returning to real values and letting a brand's humanity and true beauty shine through its messaging in 2018...

By Leigh Andrews 12 Jul 2018

#BehindtheSelfie with... Philippa Dods

This week we go behind the selfie with Philippa Dods. She's full-time marketing coordinator at Meltwater IMA (India, Middle East and Africa) and a core member at Future Females after office-hours...

By Leigh Andrews 11 Jul 2018

#FairnessFirst: Seeing red over the 'pink tax' problem

'Pink tax' has been doing the rounds for decades. Here's why consumers are seeing red about paying more for anything sold to females...

By Leigh Andrews 9 Jul 2018

#Loeries2018: "Expect an aggressive shift from the minimalistic trend" - Sebastian Padilla

Learn why Sebastian Padilla, co-founder of Anagrama in Mexico, is this year's Loeries' design jury president...

By Leigh Andrews 6 Jul 2018

#Mandela100: The Madiba magic of mentoring

With 2018 the 'Madiba Centennial Year' and July Mandela Month, corporate eyes are firmly focused on CSI and sustainability projects. You can also bring that 'Madiba magic' down to the personal level in your work mentoring efforts. Think Creative Hub's cofounders and creative directors Nkgabiseng 'Nkgabi' Motau and Mukondi Ralushayi explain the importance of being both a mentor and mentee...

By Leigh Andrews 5 Jul 2018

#BehindtheSelfie with... Lloyd Wybrow

This week, we go behind the selfie with Lloyd Wybrow, head of social media at Digitas Liquorice...

By Leigh Andrews 4 Jul 2018

"You have to be pretty damn disruptive to grab anyone's attention in 2018" - Karabo Denalane

With the successes of the global #CannesLions2018 celebrated and the local creative gaze now firmly focused on the Loeries in Durban in a few weeks' time, I caught up with Karabo Denalane, CEO of TBWA\Hunt\Lascaris and board member of the ACA, for insights into why 'being safe' is no longer an option when managing brands...

By Leigh Andrews 2 Jul 2018

"Brands: Get ahead of a problem that matters to consumers" - Pete Khoury

With the local creative gaze now firmly focused on the Loeries in Durban in just 7 weeks' time, I caught up with Pete Khoury of TBWA\Hunt\Lascaris and the Creative Circle, for insights into what it takes for brands in the 21st century to get ahead...

By Leigh Andrews 29 Jun 2018

#YouthMonth: Find what you love doing, then passionately run with it!

If you're a rugby fan, chances are you already know the voice of 26-year-old broadcast sports presenter, Cato Louw. She's officially the youngest female rugby anchor on SuperSport, and also the voice behind the EWN sports bulletins on the KFM 94.5 Weekend Breakfast Show and the John Maytham Show on CapeTalk. She shares her unbridled rugger-passion and advice for others looking to follow in her sports broadcaster footsteps...

By Leigh Andrews 28 Jun 2018

#BehindtheSelfie with... Alfred Adriaan

This #YouthMonth, we go behind the selfie with mid-30's comedian and corporate MC Alfred Adriaan, ahead of the opening night of his solo debut show 'Dating Life' at Montecasino's Pieter Toerien Theatre on 27 June 2018...

By Leigh Andrews 27 Jun 2018

#YouthMonth: Radarboy on data art, creative coding and 'un-design'

Not your typical creative, South African George 'Radarboy' Gally explains how he made the leap from creative director to teaching creative coding workshops across the world and working on data sculpture projects. He also shares advice for anyone out there looking to tap into their quirky talents...

By Leigh Andrews 27 Jun 2018

#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018

A stand-out factor of Cannes Lions 2018 was the introduction of the SDG Lions to this year's Festival of Creativity. We can make the world a better place through creativity...

By Leigh Andrews 25 Jun 2018

#YouthMonth: Do's and don'ts to consider for lifelong learning

"The most valuable asset you'll ever have is your mind and what you put into it." - Brian Tracy. Lifelong learning is just that - constantly investing in your mind and therefore, your life. This #YouthMonth, I share my take on the importance of lifelong learning and why it's critical to future success...

By Leigh Andrews 21 Jun 2018

#BehindtheSelfie with... Anna Vaulina

This #YouthMonth, we go behind the selfie with 'just-35' Anna Vaulina - head of retention and customer experience for Showmax, she also moonlights as the head of marketing for the IAB SA, holds an MBA from the Gordon Institute of Business Science and has completed both a Harvard business and innovation leadership course and a Massachusetts Institute of Technology big data and analytics course...

By Leigh Andrews 20 Jun 2018

#FairnessFirst: Why you'll see #MoreLikeMe from #CannesLions2018

Diversity is good for business, especially creative business, so little wonder that diversity is an increasingly hot topic at Cannes. With the 2018 Cannes Lions Festival of Creativity kicking off later today, if you're covering the festivity from afar, you're likely to see the #MoreLikeMe hashtag trending on your timeline, in addition to #SeeitBeit and more...

By Leigh Andrews 18 Jun 2018

#Loeries2018: "How will technology impact this year's ideas?" - Fabian Frese

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Fabian Frese, chief creative officer at Germany's Kolle Rebbe and this year's Loeries film, radio and audio jury president...

By Leigh Andrews 15 Jun 2018

#CannesLions2018: "Creatives can solve business problems and life issues" - Molefi Thulo

Molefi Thulo, creative director at Ogilvy Johannesburg, explains his role this year as Cannes Lions radio and audio awarding juror...

By Leigh Andrews 15 Jun 2018

#YouthMonth: How to make your mark in the SA broadcast industry

This year, Barron Hufkie is celebrating seven years in radio. Here, Hufkie explains his biggest learning since entering the world of work and shares advice on how others can follow suit...

By Leigh Andrews 14 Jun 2018

#BehindtheSelfie with... Wayne Naidoo

This week, we find out what's really going on behind the selfie with Wayne Naidoo, founder and CEO of Duke...

By Leigh Andrews 13 Jun 2018

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