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Veejay Archary is the executive director of Black Africa Brand Consulting (www.blackafricagroup.co.za), a multidisciplinary brand communication company with offices in four strategic regions within East and West Africa. He heads up the strategic and creative departments for Africa and is responsible for managing the output of the creative resources through direction, oversight, oversight, mentoring, creative and strategic push and alignment to global trends. YOu can contact him on Tel +27 (0)11 784 0956, email moc.puorgacirfakcalb@yajeev and follow @veejay_archary on Twitter.