Influencer. The dirty word of 2017. It's interesting how the landscape shifts so quickly and in such a short period of time...
Samantha Wright 8 Jan 2018
Social media influencers are beginning to play a much larger role in brand communications in South Africa.
Samantha Wright 30 Sep 2013
Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it?
Samantha Wright 23 Nov 2012
There has been a trend in the past few months for a multitude of small companies to pop up declaring expertise in social media. I'm starting to worry though. How many of these companies really understand the ins and outs of building (and maintaining) a brand?
Samantha Wright 14 Aug 2012