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As the founding member of Wetpaint, bringing 28 years of experience to the table, I set the tone and the vision for the business and am at the heart of all projects being undertaken by Wetpaint. I see myself as an integral part of my client's business, developing and rolling out strategies that yield results.

My experience and industry insight allow me to ensure clients objectives and targets are met, timeously and within budget. I manage a new breed of agency, employing a team of highly creative strategists and instill the belief of quality over quantity in any job we do.

We each bring a unique offering of skills and expertise to the collective, combining data analytics, creativity & technology. With measurable targets and KPI's set on every campaign, clients' objectives are aligned and delivered.