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Lisa Cohen is a brand strategist specialising in the African market, and has been using her expertise and experience to drive strategy at Offlimit Communications over the past six years. Her work has seen her develop strategic thinking to a level that both delivers on brand and that shapes agency collaboration (via an IMC approach) effectively. Her work has proved key in servicing many high-profile brands including: Southern Sun Hotels, Virgin Mobile, Vodacom, the Coca-Cola Company, Central African Federation, African Cup of Nations, Distell and Nissan, to name a few.